Music has been a vital part of the lives of Bengaluru-based marketing professionals and business partners Bonny Fernandes and Mustafa Parvez. "I have found that music has this ability to unite people," says Parvez. This is probably the reason that the duo put their years of industry experience to use to kick off an online music festival in an effort to "bring joy and happiness during these difficult times". Titled Common Roots, the festival-cum-fundraiser, which takes place on Saturdays, has attracted musicians from across 11 countries, with big names like the Grammy award-winning Ricky Kej, Raghu Dixit and Ustad Chhote Rahimat Khan playing 60 live sessions over the course of two Saturdays.

Unlike other online festivals, artistes can play from their own social media handles at Common Roots. Moreover, the duo has tied up with three NGOs — Give India, Indian Foundation for the Arts and Voice of Stray Dogs — and the audience can pitch in whatever they like towards their efforts while watching the shows. This is what makes it a "win-win situation" for all, says Fernandes. "Common Roots, as the name suggests, is an idea that we are one, despite our differences. For the audience, it brings respite from the anxiety and grimness. For musicians, it's a way to come together and get visibility; and for the NGOs, the festival brings support, beyond just one-time charity."