Festivals can be chaotic, especially when you consider those in metropolises like Mumbai. Sometimes you're left jamming on one foot, gasping for air — literally losing yourself to the music. Or scouting for space to try out garments or check handicraft in the middle of a slew of stalls, because you can't leave without some proof of having attended the event. Which is why, a group of three locals from Palghar, a town nestled between the Arabian Sea and the Sahyadris visualised a three-day affair that promises to be a bustling scene, while retaining its local touch.

Conceptualised by Jatin Sankhe, Kaushik Mishra, and Priyesh Dubey who work as event organisers, The Beach Festival, aims to popularise Shirgaon beach as a tourist attraction, and as a centre for live music for locals. "There is a market for Bollywood rock music in Palghar and Vasai, and we noticed that it is something that Mumbaikars will gel along with. Plus, Shirgaon beach isn't really known to the typical tourist, as many flock to Kelwa beach instead," Sankhe tells us.