The writer sporting the lipstick

While we would have loved to see the lipstick being created in front of our eyes, which is done at their studio, the AR experience is quite exciting too. We like the colour options that help decide the undertone of your shade, which is crucial to find the perfect match based on your skin's undertone, especially to narrow down on the perfect shade of nude for every skin colour. The colours on our lips switch quickly without any lag as we mull, add and subtract colours to get a shade of orchid pink we have been wishing to try.

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It would help if they add a save option at different steps as you continue to add more tones, because for non-beauty professionals like us, the back-and-forth exercise is bound to occur; it would also certainly help to go back a few steps to the shade combinations we had tried earlier and compare. The user can choose the finish (matte or glossy) and also pick a fragrance (or skip it as we do, which is great for those who suffer from allergies). After the order is made, our lipstick arrives as a sparkly pop-out tube within a week. The lipstick is of a creamy matte variety (we apply a little loose powder to make it more matte) and we like that it does not smell chemical-like despite choosing to skip the fragrance. The actual lip colour is very close to what we had chosen (note that a slight colour difference is bound to happen with different screen resolutions). We are happy with the amount of pigment and coverage that the lipstick delivers in one swipe.

The delivered product

Be warned, though, the lipstick is not transfer-proof and comes off easily as we touch our lips. For the price (R1,800 + taxes), we hope that they launch a smudge-proof formula soon as the colour pigment and coverage they offer is at par with any good international lipstick brand. These lipsticks contain essential oils like castor seed oil and Vitamin E oil. We notice the difference on our lips, which are extremely soft and nourished when we wipe it off.

LipHue delivers on all points that it promises; the chance to make a signature nourishing lip colour is every lipstick lover's dream and even makes for a great gift. The only thing on our wishlist is a transfer-proof formula.

Log on to liphue.com

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