I think with each new industry [arriving], the initial learning curve is steep but with this one [digital content platform], Tweak, for the first time, we spent time setting up a great team so things have been unusually smooth so far but you never know. Tweak was meant to push the boundaries around what it means to be a modern Indian woman and I think we have not deviated from that path.

It is a space for seeing your glass as always half-full while laughing at yourself because you really can't see without your glasses. We look at ourselves as explorers, who dive in deep and then share all the treasures we find. There are a number of things that we have been holding back in 2020 including a great video interview series with some truly iconic women.