It is this milieu that Effingut, which debuted in the city last year, is trying to emulate. "Our outlet in Bandra is more of a sit-down place where there's no loud music, so you can have real conversations. We thought, 'What do people do when they meet up at a friend's place?' They sit and talk, and typically it's about things like Game of Thrones, or the latest Marvel movie. And that's when we decided to launch this programme," says Sanika Kelkar, who helms marketing for the brewery, speaking about Beer Tales, a weekly interactive session.

Sanika Kelkar

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At these events, Kelkar explains, what transpires is a casual chat with attendees discussing everything ranging from contorted Game of Thrones theories to the best songs by Coldplay. "We have got a great response. In fact, the idea to host a meet-up themed around Friends came from our patrons," Kelkar shares, adding, "To keep the enthusiasm going we have giveaways, like beer, DVDs and cool merchandise. We are hoping to organise larger events and meet and greet sessions, too, but we want to keep the essence of these get-togethers casual."

At: Effingut, Linking Road, Bandra West.
On: Every Tuesday, 8 pm to 11 pm
Call: 8657449223

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