Fruits being disinfected in a tub of water with Sanitab

The idea of the venture was conceived a month ago. The duo split responsibilities: Namrata, 24, manages the marketing, armed with a degree in psychology and marketing from UPenn; she is currently pursuing a part-time Masters in English literature from Harvard. Aniket, 29, who has a chemical engineering from John Hopkins University, and is the CEO of the animal health company Artevet, helms the technical aspects and finance. The Parikhs have had extensive experience in the pharmaceutical industry and the inspiration for Sanitab also emerged from a water sanitising product called Cleantab offered by Stallen, another family business. Namrata elaborates, "While Cleantab is used for animal healthcare and has a similar formulation to Sanitab, the latter had to be adapted for humans. For instance, you cannot use a lot of binding agents for humans and the size of the tablet needed to be made smaller."

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With their registered office based in Vile Parle, the tablets are manufactured at the factory in Palghar where most tasks are automated. Namrata states that a lot of precaution is being taken during production, too, where the tablet is being used for disinfection, and gloves and masks are a must. Deliveries are accepted pan-India and usually take two to four business days. "I was initially expecting around 30 orders per day but we've been receiving over 50. The average quantity per order is four tubes [25 tablets per tube]. Our primary clients are households but we're getting bulk requests from factories and are in talks with getting the product to airports, too," says Namrata. As for future plans? Expect more sizes and fragrant versions. And Aniket tells us, "We're working on an EPA registration to enter the US market."

Namrata Parikh

Log on to buysanitab.com
Cost Rs 250 per tube

Aniket Parikh

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