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Smile, it's cupcake time

Updated On: 04 July, 2020 07:37 AM IST | Shweta Shiware

Taking advantage of her summer break from home schooling during lockdown, 11-year-old Mira Ramchandani discovers the pleasures of baking, and hopes to turn her leisure-time hobby into a home-based business.

Mira Ramchandani readies her baked goodies in the kitchen

Baker & Smile Maker — these words hit you like an instant sugar rush when you visit Mira's website called Miracle. "After recently completing 5th Grade, I decided to make my summer worthwhile and to start a little catering service to allow other families to experience a little sunshine in these trying times," writes the young entrepreneur on her website.

Mira is a budding baker of course, but is also the 11-year-old daughter of fashion designer Payal Khandwala. Mira came up with her confectionary enterprise entirely on her own, explains Khandwala, including the name, and designing the publicity poster and website. "I don't know how to bake!" Khandwala says. "I guess she gets it from my mother and mother-in-law with a lot of technical insights from The Nerdy Mummies Cookbook [a New York Times Bestseller by Rosanna Pansino]. She has even created an Excel sheet to keep a record; can you believe it? She is treating it like a proper company," Khandwala adds fondly. Mummy's role is limited to helping out with presentation, ordering baking equipment, and packaging and delivery logistics. The short-and-sweet Miracle menu features red velvet, chocolate and butter cakes, and cupcakes, brownies and sea-salt chocolate-chip cookies.

The two-week-old operation found its feet almost by chance. An enquiry about a birthday cake from a building member on a WhatsApp group is when Khandwala suggested placing an order from Mira. "She has got more than a dozen orders till now, purely by word-of-mouth recommendations. Every order goes out with a little note on a unicorn printed paper," laughs Khandwala.'

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