When Valerie Dsouza (27) began her hunt for a life partner, she came across Steven’s profile on a popular dating app. To her liking, they matched and her next move was a “no-brainer” as she describes it. She logged in to her LinkedIn and looked him up on the career-focused social media platform. It was Valerie’s way of ensuring that the guy is not a catfish.

For Valerie, LinkedIn served a deeper purpose of establishing Steven’s authenticity. “People on LinkedIn are about advancing their career goals. A quick assessment of their LinkedIn profile is enough to gauge the quality of their education and employment. It helped me cut out slackers from the dating pool and focus on serious suitors”, added Valerie.