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How AI redefines filmmaking & box office trends

Updated On: 01 July, 2024 10:34 AM IST | Ainie Rizvi

Deepfake tech allows filmmakers to de-age actors or create digital doubles for complex stunt sequences, akin to Hollywood’s "Indiana Jones and the Dial of Destiny"

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Bollywood is undergoing a surge of innovation driven by AI-powered technologies. From production and editing to precision-targeted promotions, the film industry is becoming more competitive with the innovative use of AI, reveal film experts.

Expanding the frontiers of visual storytelling, AI's dramatic impact on Bollywood is evident in recent films like Brahmastra, Mardaani 2 and Jawan which showcase advanced AI-driven effects and narratives. On April 4, Sam Bhattacharjee released India's first AI-based film, 'IRAH', starring Rohit Bose Roy and Karishma Kotak, marking a significant milestone in the industry.

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