Hiten Vyas

“Recent figures from Amazon.in suggest that in India, nearly 20% of titles in the top 100 e-Books in any given week, are self-published. Overall, the eBooks industry in India is still at a very early stage, with sales of e-Books making up around 1% of all books sold,” informs Vyas. He adds that with the use of tablets and smartphones increasing constantly across the country, this figure has the potential to increase very quickly and dramatically. The magazine will dole out tips and advice, help writers across India to write better, and take advantage of the benefits that self-publishing eBooks can offer them, “a major one being getting their work in front of readers not only in India but across the whole world,” in Vyas’ words.

As Amish Tripathi had once averred, “This is the age of money”, highlighting the importance of marketing for one’s book. Vyas has taken note. He believes that once the book is finished the writer needs to don his business persona. “(They) need to reach out to readers who might be interested in purchasing their work. Therefore, a lot of our content is geared towards helping them market themselves to appropriate audiences through the use of social media, blogging strategies, eye-catching eBook cover designs, and creating partnerships with retailers who can help to sell e-Books on behalf of the writers,” concludes the writer-businessman.

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