Manak Ramji, a traditional weaver from Bhojasar village in Phalodi, Jodhpur

Speaking about the initiative, Reshma Anand, Founder, IAO, states that the major challenges faced by the crafts sector is the lack of visibility of artisans and their dependence on intermediaries. “While some offline retailers operate supply chains that involve direct engagement with artisans, they are able to impact only a fraction of the community of artisans. We aim to do so through a collaborative design studio, an online directory and cause-based campaigns.”

Art candles

How it helps?
Their online directory lists craftspersons and weavers who represent traditional crafts. Each craftsperson has a profile page with product photographs and complete contact details. They offer affordable products as well as limited edition pieces as commissioned by clients. “We develop products in collaboration with artisans and our design studio. In some cases, we also source directly from artisans who we’ve met and profiled during our extensive field visits,” adds Anand. The next venture is to cover the South India extensively.

Log on to: www.indianartisansonline.com