For the star-struck, there's Juhi Chawla, who essayed a sweet return in 'Sharmaji Namkeen', leading the cast of 'Hush Hush', Telugu star Naga Chaitanya in the supernatural horror series 'Dhootha', and Sonakshi Sinha playing a police inspector in the serial killer drama 'Dahaad' created by Reema Kagti and Zoya Akhtar.

The streamer, which has completed half a decade in India, also has a lineup of original films, notably the comedy 'Maja Maa' with Madhuri Dixit Nene, collaborations, such as the Nawazuddin Siddiqui-starrer 'Tiku Weds Sheru', and co-productions, including the Akshay Kumar-starrer 'Ram Setu' and the crime thriller 'Neeyat' with Vidya Balan and Ram Kapoor.

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A flurry of major announcements were made at the marquee event, which included a commitment from the streamer to more than double its investment in Prime Video India over the next five years, a foray into original films, and licensing deals with leading Indian production houses: Ajay Devgn FFilms, Dharma Productions, Excel Entertainment and Yash Raj Films.

Among its other hooks for viewers, Amazon has launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India, available to both Prime members and non-members. The service will enable customers to get early rental access to the latest Indian and international films.

The event was attended by Jennifer Salke, head of Amazon Studios; Kelly Day, VP, international, Amazon Prime Video; James Farrell, head of local originals, Amazon Studios; Gaurav Gandhi, country head, Amazon Prime Video India; and Aparna Purohit, head, India originals.

"We have played a key role in helping expand the linguistic palette of Indian customers, thereby increasing the audience base for creators and talent," said Gandhi. Purohit added: "We are confident that our upcoming slate of shows and films will transcend all barriers of language, nationality or formats."

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