Das reveals that he began developing the material months ago while travelling to different pockets of the country for Jestination Unknown. His observations regarding the local culture, norms and mores of society as he visited Patna, Lucknow and Leh formed the crux. "I always start collecting material and writing it even before the larger idea falls into place. The process for the special was to encapsulate the varied experiences I have had in my country. For my research, I had to talk to people, find out what they are watching, what they are talking about and what's keeping them up at night. I had a great time writing it because I learnt so much about India in the process."

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