In March 2019, Akshay Kumar had announced his foray into the digital world with the Amazon Prime Video action thriller, The End. At the event — which also saw the superstar setting himself on fire as part of the stunts planned for the evening — Jennifer Salke, head, Amazon Studios, had expressed her excitement about the series as she stated, "The scale at which The End is being conceived is enormous. The storyline and the action sequences have been brilliantly crafted."

The series, one of the biggest projects for the streaming giant's Indian arm, was to go on floors in 2020. However, with the pandemic playing spoilsport, the shoot of the ambitious venture has been deferred by seven months. "The show was to roll in December tentatively, with Akshay joining us in January 2021. But, it has been four months [into the lockdown], and it will be a few more months before normalcy is restored. Akshay, too, has other commitments. So, we are hoping to get into production by the second half of 2021," says producer Vikram Malhotra of Abundantia Entertainment.