Making his web debut with Bigg Boss OTT was a no-brainer for Khan. The actor explains that the show is all about entertainment and perfectly aligns with his creative sensibilities. “Our country is always looking for non-stop entertainment. This season will be raw and unfiltered, just like me. The show and I are a perfect case of Ram milaye jodi.”

What makes the JioCinema offering different from its previous instalments is that it is a 24-hour live-streaming affair. Unlike its toned-down television counterpart, the OTT version is “unfiltered”. At the launch, Khan—who has built a loyal family audience over the decades and is among the few Hindi stars to have a no-kissing on screen clause—had asserted that despite the show’s no-holds-barred approach, he will ensure that it follows “our culture”. Prod him on the subject, and he says, “I think there should be censorship on the OTT medium. All this vulgarity, nudity, gaali [expletives] should stop. Kids as young as 15-16 years are able to watch it. You have done it all—lovemaking, kissing and exposing in scenes. And when you enter your building, your watchman has also seen your work. The content should be checked. It was way too much before, ab thoda control mein aaya hai [after web platforms have begun classifying their content into age-based groups]. Now, people have started working on good content.”