The documentary "Period. The end of the sentence" won an Oscar recently. Manav said it is worth noting how a short documentary put menstrual hygiene issues onto the map and took the message of menstruation to another level. "It is essential that both men and women talk about periods. Only by initiating a dialogue will the taboo and stigma lose its power.

"If both mothers and fathers were able to talk about periods to their daughters, then there would not be statistics such as the 70 per cent of girls in India who have no knowledge of menstruation before their first period," said Manav, father to a seven-year-old girl.

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The run will be organised by Run4Niine, supported by Akshay. It will be flagged off from Chowpatty on March 8.

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