A favourite among brands for endorsements, it is heard that the actor has let go of a few commercials so that he can single-mindedly focus on his prep for the film. “This is Varun’s first horror-comedy and he is completely invested in the project. He has told his team in no uncertain terms that he won’t shoot any commercials or promotional videos in the coming weeks, instead of dedicating that time to the workshops,” reveals a source. An extensive outdoor schedule implies that Dhawan won’t be available for brand commitments for the next three months. “Varun has held off the shoot of some ads till late May while he has forgone some brands that were keen to do promotional activities later this month.”