Erica Robin emerged as a winner after defeating finalists Hira Inam (24), Jessica Wilson (28), Malika Alvi (19) and Sabrina Wasim (26) at the pageant held in Maldives. It was organised by Dubai-based Yugen Group, which also owns the franchise rights to Miss Universe Bahrain and Miss Universe Egypt. Reportedly, the Miss Universe Pakistan pageant received an "overwhelming" number of applications. 

During the selection process on Zoom call, Erica was asked about her aspirations for her country. To this, she replied that she wanted to change the perception that Pakistan is a backward nation.

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Erica Robin also has an active social media presence.

"First Ever @missuniversepakistan
‘Pakistan is a beautiful country rich in culture, nature and loving people’
STOP Gender Bias," read the Instagram bio of Erica who has over 50k followers. 

After winning the pageant, Erica in a statement said, "I am honored and humbled to be the first ever Miss Universe Pakistan and I want to highlight the beauty of Pakistan. We have a beautiful culture that the media is not talking about, Pakistani people are very generous, kind and hospitable. On top of that, I would like to invite everyone to visit my country and try the most sumptuous Pakistani cuisines and explore our enchanting nature, our snow-capped mountains, our greeneries and our progressive landscapes”.

Controversy: 

Soon after Erica's selection to represent Pakistan at the Miss Universe pageant later this year was announced, her participation was met with opposing voices. Pakistani Senator Mushtaq Ahmed of the Jamaat-e-Islami party said, "Who are the organisers of this beauty pageant in Pakistan? Who is doing this shameful act?"

The country's caretaker Prime Minister Anwaar-ul-Haq Kakar has asked the intelligence agency to launch a probe agsiant the oragniser to find out how thet were able to hold the Miss Universe Pakistan pageant without the approval of the country. 

Kakar called it a "shameful act" and an "insult and exploitation of women of Pakistan".

Reacting to the backlash, Erica Robin said, "It feels great to represent Pakistan. But I don't understand where the backlash is coming from. I think it is this idea that I would be parading in a swimsuit in a room full of men."

Erica Robin will now represent Pakistan at the 72nd Global Miss Universe Pageant in El Salvador in November this year.