Showing complete disregard for the music industry’s tendency to latch onto frivolous commercial numbers under the pretext of promoting a film, Sachin-Jigar have instead focussed on consistently delivering musical albums with definite character. The duo points to films like Taal when establishing that a soundtrack’s longevity depends on the attention paid to each number of the album, an aspect that they have tried to address in every project. 

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Sanghvi admits that while he is seeing a reversal in the trend now, the industry’s “faith” in the traditional music-making process had depleted. “The belief in the process of sitting with  the director, producer, lyricists and composers, and subsequently working on the songs, had depleted. During those interactions, there are discussions on songs — one may suggest that something about a track works, and something doesn’t. These are [productive] processes within a team. The producer needs to believe that the composers will deliver songs of all genres — romance, dance, and everything else — that is needed for the making of a comprehensive album. Everything was becoming too popcorn, and centred around the initial impact. Producers said remixing a hit song is less risky. Since it is already a hit, reworking it would be a wise idea. And this mentality was impacting originality. But, things are changing again. A large part of this shift is owing to the changes that have come about in the lockdown and the OTT [boom]. Producers are not depending on weekend collections alone, because they can build [an audience] on the web too. Some of the risk [is mitigated].”