Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

The tech giant's advertisement has been interpreted more as a "visual depiction of the tech industry's devastation of cultural industries."

Hrithik wrote on his Instagram stories, “How sad and ignorant is the new Apple ad.”

"The destruction of the human experience. Courtesy of Silicon Valley," actor Hugh Grant commented on X. 

Filmmaker and actor Justine Bateman said "Truly, what is wrong with you?" she said in quoting Cook's post.

CNN later reported that Apple had apologised for "missing the mark" in the video ad, which it said fell short of its goal of empowering and celebrating creatives.

"Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad," Apple's vice president of marketing communications, Tor Myhren was cited by CNN in an interview with AdAge. 

"We missed the mark with this video, and we're sorry."

Apple no longer plans to run the ad on TV, according to AdAge, CNN said. 

Meanwhile, on the work front, Hrithik Roshan and NTR Jr are teaming up for the upcoming flick 'War 2'. Directed by Ayan Mukerji, 'War 2' is scheduled to hit theatres on Independence Day 2025. The film is a sequel to the 2019 action thriller film ' War' which starred Hrithik Roshan, Tiger Shroff, and Vani Kapoor in the lead roles.

(With inputs from ANI)