Kochhar, who is the only fashion designer to be handpicked from India to support the Make In India campaign at these fashion weeks this year, says, “I am very excited as this is my fourth showing at New York Fashion Week, and my first-ever showing at London Fashion Week. In today’s technology-driven era, social media influencers pose as powerful thought leaders in the world of entertainment and fashion. Their equation with the community at large is highly nuanced and hence, just like actors, musicians, and sports stars, they too enjoy a massive fan following as role models. Each of these content creators will promote and propel the cause of vocal for local on a world stage for the very first time.”

Play Quiz: Ranbir Kapoor and Alia Bhatt-starrer Brahmastra