The film’s marketing team is now working towards placing standees in cinema halls months in advance so as to generate curiosity. Moreover, Aamir has suggested that instead of putting up a regular standee, they should mix things up a bit by having the cutout play recorded messages from Aamir himself.”

This means that audiences can actually speak to Aamir’s standees that will be placed in leading cinema halls over this weekend. “Even though some stills from the film have been leaked out, the crew has managed to keep Aamir’s look under wraps. There has been much speculation about his look and his character, so Aamir and Rajkumar Hirani wanted to cash in on it in an innovative fashion.”

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A spokesperson for the film confirms the story. “This is surely the first time that a Bollywood film will have a talking standee. It adds an interesting element to a static marketing tool,” says the spokesperson.