"We really liked the story that came to us through Raj Bhattacharya of Aum Sai Raaj Films. It appealed to us because of Bhattacharya's genuinity and sincerity and the kind of vision is he has for his story. As we all know Bollywood is recognized, registered and identified as a structured industry, so we thought of venturing and exploring this field and we as a family have always loved films also and I personally am a movie buff. Hence getting into something that really interests me is always good for the business," said Hariharan Iyer.

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