Did you know that all the shirts in Hrithik Roshan's movie Fiza were Provogue? Yes, Provogue's new brand ambassador is definitely making it known. As Provogue celebrated turning 10 with a new face to the brandu00a0- Hrithik, it also unveiled a new brand campaign. Provogue invites young individuals to Be The Change for a new India.

Says Hrithik, "I relate to the mindset of the brand. It stands for cutting-edge innovation, style and quality. I'm very selective about the brands I endorse and get associated only when I believe in it in my heart." We hope Hrithik's the change Provogue has been waiting for!

Hrithik Roshan unveiling the new campaignu00a0
PICS/ Rane Ashish