Shah Rukh Khan's much-hyped Ra.One kicks off its nine-month promotional strategy today. The first teaser of the sci-fi flick will be unveiled during the Pakistan-West Indies match.

Teaser trail

A source reveals, "The teaser announces the beginning of the promotion.



In the coming weeks, longer teasers will be released along with details on the film's characters. King Khan wants to make Ra.One a household name and is playing it slow and steady a first for the actor producer."

Director Anubhav Sinha elaborates, "We want to familiarise everyone with the film.
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It's a new concept that's being tried out for the first time. Today's teaser is just an announcement that we are ready with the film. We do have specific plans for kids that will be unveiled at a later stage."

Ra.One is set to release in October during Diwali. Shah Rukh Khan was spotted with buddy Karan Johar at Perry Cross Road, Bandra, yesterday.

King Khan was returning from the dubbing for a Ra.One promo and KJo decided to catch up with the actor mid-way. The two chatted on the roadside for a while as passers-by waved to the duo.