Siddharth Malhotra's "Stepmom" remake is already on floors while debutant director Punit Malhotra's "I Hate Love Stories" is in pre-production stage. Newcomer Karan Malhotra has been entrusted with directing an "Agneepath" remake.

Karan's own directorial venture "My Name Is Khan" would be releasing in early 2010.

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With so many projects in the pipeline, is it really easy for him not to think about box office collections?

"I guess numbers just get lost after a point in time while the quality of a product is remembered. I have learnt that the remembrance a film gets is far more important than what you end up gaining in the first weekend.

"A living example is 'Wake Up Sid'. Yes, it opened well but what is even more heartening is that it is still being loved and watched weeks after its release. That excites me," said Karan.

Karan is happy to be following the mantra of making quality films without worrying much about the cash register.

No wonder many first-time filmmakers working with him are happy to be in an environment that challenges and motivates them to make something worth remembering.

"I never ask my directors to give me a film that would fetch me Rs.80, 100 or 120 crore. Once you do that, you only end up putting pressure on the poor guy. Instead, I want them to focus entirely on the subject in front of them and leave the box office in the hands of audiences.

"This is what Ayan Mukerji did with 'Wake Up Sid' and look at how he has passed with flying colours, both critically and commercially," said Karan with a tone of appreciation.