Trade analyst Amod Mehra says, "'Piku' opened to average houses on the day of its release, but thanks to a powerful word-of-mouth buzz, its collections jumped over the weekend."

Also read: Bollywood celebs raise a toast to Big B, Deepika's 'Piku' 

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Trade analyst Taran Adarsh says families are making a beeline to watch the film and growth in business is an indicator. "Who could have thought that a film on constipation and motions could be so entertaining? The audience has clearly appreciated the content and actors' performances," he adds.

Meanwhile, 'Avengers: Age of Ultron' looks headed for a lifetime collection of Rs 73 crore, trailing 'Furious 7' by over Rs 20 crore.