With less than a week to go for the release of Nawazuddin Siddiqui starrer Manto, the makers have launched an online campaign that resonate with the celebrated author's values of truth and honesty. Much like Manto's works that showed a mirror to society, the campaign titled ChargeMe, in collaboration with 3,000 college students across the country, aims to put the spotlight on the pressing social issues of today. The title is derived from Manto's real life, where obscenity charges were levelled against some of his creations.

We hear, the plan was formed after Raftaar's theme song for the film, Mantoiyat, became a talking point online. A source says, "When his song dropped online, Raftaar asked students to send in their stories related to what they object to, in the world around them. The response was tremendous. While a girl posted a video of how she was judged by people for wearing short skirts, another guy shared a video complaining about the rising petrol prices burdening the common man. Seeing the enthusiastic response, the producers decided to make a campaign of it. They have amassed close to 3,000 college students who will share videos protesting against the social issues — these could range from moral imposition to unfair government policies. The videos will end with #ChargeMeForIt."