However, China’s manufacturing and supply chain will still maintain its essential role in the longer run,” said senior research analyst Ivan Lam.

In a fillip to the ‘Make in India’ initiative, India saw mobile phones exports worth $5.5 billion (over Rs 45,000 crore) in the April-August period in the ongoing fiscal year (FY24), government and industry data showed recently.

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As per the estimates by the Department of Commerce and the India Cellular and Electronics Association (ICEA), the April-August period saw mobile phone exports worth $5.5 billion, against $3 billion (about Rs 25,000 crore) in the same period in FY22-23.

India is set to cross Rs 1,20,000 crore in mobile phone exports in the current fiscal year, with Apple leading the market with more than 50 per cent in FY24.

Meanwhile, according to the report, smartphone shipments from original design manufacturers (ODMs) and Independent Design Houses (ODMs/IDHs) declined six per cent (year-on-year) in the first half this year, according to the report.

“The YoY decline in ODM/IDH companies’ H1 2023 shipments was driven by Samsung, Xiaomi and Lenovo Group’s weak performance. However, Vivo, HONOR and Transsion Group’s rise offset part of the decline,” said senior research analyst Shenghao Bai.

Huaqin, Longcheer and Wingtech continued to dominate the competitive landscape of the global smartphone ODM/IDH industry in H1 2023.

The companies, also known as the ‘Big 3,’ accounted for 76 per cent of the global ODM/IDH smartphone market in the first half. Outsourced design shipments decreased in H1 2023 but their share increased when compared to the same period last year, the report mentioned. The top six ODMs took 95 per cent share of the total ODM shipments.

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