The IONIQ brand's design elements include Parametric Pixels, the smallest unit of digital imaging. Hyundai plans to unveil the concept car at the LA Auto Show to be held from November 19-28.

Prices and other details about the new vehicle will be released later, reports Yonhap news agency.

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In April, Hyundai launched the IONIQ 5 midsize crossover utility vehicle, the first model embedded with the E-GMP platform to strengthen its presence in the eco-friendly vehicle market.

It also plans to introduce the IONIQ 6 midsize sedan in 2022 and the IONIQ 7 large SUV in 2024. It will begin using alphanumeric names like its bigger rivals, such as BMW, whose models are named Series No. 1-8.

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