He tweeted, “Verified accounts are now prioritized.”

Due to the recent development, several celebrities have lost their verified blue ticks from their Twitter accounts. As multiple accounts have started paying, the announcement will definitely motivate others to join the bandwagon.

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The blue tick served as a way of protecting well-known individuals from impersonation and tackling false information.

“On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue,” Twitter said in a post in March.

Twitter first introduced the blue check mark system in 2009 to help users identify that celebrities, politicians, companies and brands, news organisations and other accounts “of public interest” were genuine and not impostors or parody accounts. The company didn’t previously charge for verification.

Musk launched Twitter Blue with the check-mark badge as one of the premium perks within two weeks of the company’s takeover last year. 

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