The film tells the tale of a young girl and her pink, floppy-eared furry friend, as they search high and low for his missing voice, before revealing a uniquely personal moment between a father and a daughter. It is narrated entirely with Personal Voice, generated on iPhone. The film was cast with a genuine user of Personal Voice to narrate and play the role of the father: Dr. Tristram Ingham.

Ingham is a physician, associate professor of epidemiology and a disability advocate from Wellington, New Zealand. He has facioscapulohumeral muscular dystrophy (FSHD), which causes progressive muscle degeneration starting in the face, shoulders, and arms, and can ultimately lead to an inability to speak. Personal Voice as a technology enables Ingham to preserve and continue to use his own voice well into the future.

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For the shoot, Apple enlisted Oscar-winning director Taika Waititi. Shot in Waititi’s native New Zealand, the production features the beautiful natural landscapes of the country — including black sand beaches and rolling dunes.

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