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Push of the pishvi

Updated On: 24 March, 2024 07:39 AM IST | Mitali Parekh

Budding squash champs of Kalote-Mokashi village in Karjat model Pia Trivedi’s vegan bag line

Soniya Waghmare, Bijali Darvade, Durga Parthi, Pia Trivedi, Sadashiv Singhva, Naresh Shingva and Bouncer the Indie. Pic/Sameer Markande

This is Ritwik [Bhattacharya’s] baby, and I back and support him; and Kalote Animal Trust (KAT) is my baby, where he backs me.” And the newly born—and connecting sibling—to these two babies is Pia’s Faux. The vegan bag line’s first range was launched on Mahashivratri, March 9.

The day is important: The self-designed, prominent trishul in gold hovers over the brand’s creator, model Pia Trivedi’s, feted clavicle. It’s also on the logo on the bags, sprouting from the letter P. “Powered by Shiva,” she says. We’re sitting on the terrace at START (Squash temple and rhythm training) Academy in Kalote-Mokashi village, about two hours from Mumbai, overlooking a glass squash court buzzing with sun-soaked children and teenagers. It is the brainchild of her squash champion spouse.

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