Fambase is an invite-only platform. However, if any creator is interested in launching their fambase, they can submit their details on the platform and the team will extend an invitation to them after going through their past work and social profile. 
fambase.com/in

A step towards happy healing

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Aleesha Malhotra

Ouchie, a personal care section by AYA PAPAYA KIDS, offers cartoon-printed bandages and mosquito patches. These bandages are not only water-proof, but also dermatologically-tested, non-toxic, and 100 per cent free from latex.

“We want to add the ‘fun’ in functional by bringing a smile to a kid’s face in the time of distress,” says Mumbai-based advertising and marketing entrepreneur Aleesha Malhotra, who started AYA PAPAYA KIDS in 2018. Although the first product that they offered was t-shirt for kids, they soon shifted their focus towards children personal care and hygiene segment and launched Ouchie in 2020.  

The aim, Malhotra says, is to make first aid a happy healing process for children. “We want to make mundane everyday products cheerful for kids with vibrant colours and characters,” adds Malhotra. A box of 40 bandages is available for Rs 449 and each mosquito patch provides up to 12 hour protection from dengue malaria and chikungunya causing insects. 
To Buy: ayapapaya.in

Crafty by nature

Noriiart, an online venture by Norzin Norbhu, 28, is a reflection of her childhood. Her work, featuring notebooks, prints, stationeries, nature-inspired enamel key chains and lapel pins among other things, boast of nature and beautiful landscapes.

Norzin Norbhu

“I’ve always loved illustrating as a kid, but never thought of digital illustration as a career option. So I went on to pursue an academic career. However, when I realised my love for illustration, I worked towards making it my bread and butter,” says Norbhu, a self-taught artist. Most of her work is quirky and has a strong connection with Darjeeling, where she hails from. “I have grown up surrounded by greenery and open blue skies, something I sorely missed in the city. Hence, all of my illustrations include a lot of greenery, and nature almost becomes a primary character in them,” she concludes. 
noriiart.com
Price: Prints starting Rs 350

A step towards sustainability

With an aim to lead a culture of sustainability and comfort in India’s footwear space, Neeman’s, a homegrown brand, is making footwear using natural, sustainable and renewable materials like recycled PET bottles. Each pair of shoes from their new collection, ReLive You, is made from eight completely recycled PET bottles. The footwear, starting at a price of Rs 3,999, are lightweight and are available in four colour options.

“We are trying to push the boundary and challenge the status quo. After recycling 500,000 plastic bottles in six months, this style continues with the commitment to transform plastic into something spectacular and reusable,” says Amar Preet Singh, COO and co-founder, Neeman’s. Besides sneakers, they also manufacture joggers, loafers and slippers.
To buy: neemans.com

On my board

Aziz, Moiz, Murtaza and Nisrin Bookwala

In their bid to bridge the gap in the market for modern tabletop board games, Bookwala siblings Aziz, Moiz and Murtaza started The Bored Game Company in 2018. What makes it special is that the Pune-based trio not only stocks games that are meant for children, but also for adults. Besides, they also offer novelty items such as signed copies of the games.

Their Pune store

Starting last year, the siblings have also started manufacturing their own games under license from international brands like Blue Orange, Asmodee and Façade. Plus, if you are a fan of jigsaw puzzles, they are working on to becoming the largest retailers in the country.
To Buy: in.boredgamecompany.com