The food is a blend of protein, fresh fruits and vegetables, which are slow-cooked at a low temperature through an oven-baked process. The technique helps retain the natural vitamins, minerals, colours and aroma of each farm-fresh ingredient. Iyer has created a community of pet parents on Facebook, titled Wiggles Tribe, which has over 7,500 active members across India. Its aim is to educate pet parents by connecting them with their in-house veterinarians, trainers, behaviourists, groomers and nutritionists. Queries are centred on vaccinations, deworming, nutrition, tick control and skin issues.

wiggles.in

Poll

Who will win the Punjab Elections?

BJP 32.79%

AAP 42.62%

INC 24.59%

Submit

View All In Poll

To help navigate pet parenthood, Iyer shares a list of dos and don’ts

Dos
>> Invest in your pet’s health. Vaccinations are important right from the puppy to the senior stage
>> Deworm your pets to keep them safe from internal and external parasites
>> Spend quality time with them. It has numerous benefits for their health and yours, including reduced stress and anxiety and increased opportunities for exercise and socialisation
>> Take care of their dental hygiene. It is an important part of your pet’s daily hygiene schedule

Don’ts
>> Skip vet visits. Dogs and cats are masters of disguise, which unfortunately means that many signs of illness can easily go unnoticed
>> Try to groom or vaccinate your pet on your own by reading about things on the internet. Google does not know it all
>> Feed them common foods like grapes, chocolates, aerated drinks, pizza, alcohol, and sugar, all of which are toxic for them
>> Use human products like shampoos and toothpaste on your pets. There are products in the market which are specifically made for them