Today, BhaDiPa has nearly two million subscribers on YouTube, a long list of accolades and hit productions to its credit, including comedy, short films, web series and talk shows. This weekend, McGlynn will host a six-hour-long workshop, YouTube for Business, where she will offer insight into their journey and how one can begin their own video content business.

While BhaDiPa was launched when YouTube was at its peak in India, what makes the workshop relevant in times when several other social media platforms have arguably taken over? “If you were to ask video content creators, YouTube still remains the preference. It is the best platform to earn revenue. This medium is clear about not being a social media platform, nor is it competing with Instagram or Facebook,” she explains, adding that it is also a reliable app that values the experience it creates and does not hassle users with too many updates. “In the eight years of BhaDiPa, we have barely faced any technical glitches after great reach. This happens more with the newer platforms that dabble with too many features and updates,” she shares.

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That said, she says that while she strongly believes that YouTube plays an important role in video content, it is not the only thing to know about the video business. “My first question to ask anyone who wants to build a business in video content is why they want to do it. We will talk at length about community guidelines, advertising guidelines, finding and reaching the right audience, creating a brand, building a sustainable business, and so on. These are crucial elements to identify before starting your venture on any platform,” she suggests. The workshop will deep-dive into these aspects, as she interacts one-on-one with the participants to help them build their successful video business.

On August 24; 11 am to 5 pm
AT 603 Coworking Space, Makhija Arcade, Khar West. 
Log on to insider.in
Cost Rs 4,999 (includes lunch, tea and coffee)