Chennai-based clothing label Cover It Up has a range of pullover shirts that are an ode to India’s metros. Delhi, Mumbai, Kolkata, Hyderabad or Bengaluru — the site has something for every proud metropolitan. When we ask him about the inspiration for the idea, Surya Narayan, creative director at the label’s design team, shares, “A few months ago we launched a mobile case series that soon caught up with the country’s youth. These phone back covers were fully customised and would carry a person’s name and city personality, along with a map image of the place.” He shares an example; a map of Kolkata with Kolkatan Raisha or a map of Mumbai with Mumbaikar Dinesh Kumar is written along the lower border of the cover. “The T-shirt range takes after that phone cover idea. It is more of an extension of that series,” he adds.

Surya Narayan

Poll

Who will win the Punjab Elections?

BJP 32.76%

AAP 43.10%

INC 24.14%

Submit

View All In Poll

While we are happy with this interpretation of Mumbai on a tee, we are keen to know if other local prints and varieties will be seen on their website soon. Narayan informs, “We can come up with a range only on the basis of majority response. Until then, anybody can upload their design or print of choice and place an order for customised merchandise.”

LOG ON TO coveritup.com