Passing the torch

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Kalnirnay has been a dynamic company that has set its eyes on innovation right from the beginning. They were one of the first companies to bring in colour scanners and typographers when it was not all that popular. The tech boom in the 1990s saw it at the forefront as they launched their website in 1996. The idea of innovating the brand happened as the company moved into the digital market space as early as 2010 when the App Store was in its nascency.

Shakti joined the company in 2016 after an accomplished career in print and digital media. “I was encouraged to think for myself and my father was more than understanding of my choices. One had to earn one’s place in the company and I felt after making my own mark, it was time to come into the family business,” she quips. A prolific writer, she found that the constant presence of writers and thinkers in their lives helped bring fresh perspective into the ethos of the product and its value to loyal consumers. Kalnirnay has been at the forefront in discussion, including the AIDS epidemic and the benefits of mental health that are often brushed aside by Indian society. It is evident in the family that there’s a sense of accountability to what they have built over the years.

What lies ahead?

The pandemic could not deter their brand as they sought to take care of their workers, providing flexible timings for their employees and never firing anyone who worked on the press floor. “As an open company, we innovated our systems to cater to the people during the pandemic. In Facebook Live events, we showed the restarting of the press; the reaction was encouraging as our consumers were glad to see us,” comments Shakti.

Kalnirnay’s future is in safe hands. The traditional ethos with an innovative heart still burns bright. Jayraj sums it up nicely, “No is never an answer. We welcome obstacles, calamities and problems. It is exciting for us because we know that in combating these calamities there is growth. At the end of the road, in growth there is happiness and that is what we strive for.”