So, KYF recently launched the Make Your Own Calendar to let consumers customise their lists and track breeding seasons of up to 10 fish species that they eat. This was done to encourage sustainable eating habits among consumers in case they may tire of having to come back to the website or social media handle every month to update themselves about the list, or forget to do so. Rathod affirms, “We believe in the cause more than likes or follower count. And those wanting to know more about fish species are always tuned in.”

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Last week, a clean snacks retailer took a social media break, unable to keep up with a platform’s algorithms demanding certain content to facilitate reach and gain views. As creators and accounts constantly struggle to please the algorithm gods to help further business, KYF seems to have struck balance with their priorities in order. Highlighting the reach that they are interested in, the platform plans to introduce website content in Gujarati, Hindi, Marathi and Malayalam to make it accessible to more consumers. 

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Pooja Rathod