Hailing from a business background, founder Ayesha Parikh, 33, always wanted to venture into the art world and pursued a course with the auction house Sotheby's. The Bandra resident finally launched the institution last summer and has worked with galleries in Delhi, Mumbai and Sri Lanka so far. For artists, this period, she says, facilitates the channelling of creative energy. "This [solitary] time isn't something they are not used to. Also, contemporary art is all about emotions — the bigger the realisations, the bigger the epiphanies. For instance, staying at home entails an adjustment in family dynamics; you could feel trapped and the emotions are heightened," she explains.

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After the open call was posted a week ago, the team has already received 30 entries, from cities across India, including Mumbai. The last date for submission is April 20. Elaborating on what makes for an ideal entry, Parikh says, "Any medium works but it should be able to bring out not only skill but a relatable, unconscious feeling." One can also view some of the submissions on the IG page. This includes, Shad Fatima's piece which depicts a naked woman sitting cross-legged with a mask and glasses. "It shows how despite protection, we are all vulnerable," shares Parikh.

Ayesha Parikh

The team of three hopes to pull off the exhibition, their first-ever, in October. It will be a three-day event that is about the vulnerable parts of our society — minority communities or the environment. "We think we understand this subject but the more we talk to people, we realise our biases. The event will showcase how we, as humans, psychologically have a tendency to maintain a distance from something that is not convenient to us and because of that, form biases," Parikh reveals, adding that it will also serve as fertile ground for emerging artists to engage with the established names. The main aim will be to involve people in discussion. Straying away from the elitist notion of a closed-door exhibition, a plan for food experiences, workshops by artists and an auction is on
the cards.

Email team@artandcharlie.com by April 20 to submit your work

It's a date

World Art Day was first celebrated in 2012 after a proposal was put forward at the International Association of Art's 17th general assembly in Mexico. Leonardo da Vinci's birth date was chosen as a symbol of brotherhood, tolerance and multiculturalism.

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