For those curious to know about the origins of the day; it was the recorded date when a piece of land near modern-day Fort St George stands, when a deal was struck between local rulers and Francis Day of the East India Company. The idea of the day and weeklong events, however, was initiated in 2004 by historian late S Muthiah, journalist Sashi Nair and Vincent D'Souza. While some sessions are being organised in Tamil to reach out to a wider audience, a few extend all the way
to September.

V Geetha

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Joining in the festivities, Chennai-based publishing house Tara Books has announced a series of themed books inspired by its sights and sounds, available for special discounts all week. "Madras Week is a time when we renew our affections towards the city. We are connected through the books that feature aspects of its life and art. Our titles - The 9 Emotions of Indian Cinema, on the vanished art of cinema billboards; An Indian Beach, one of our most popular children's books, which shows you a coastline that is both a lifeline and a leisure space; and Travels through South Indian Kitchens, which takes you on a tour of modest kitchens in the city to narrate a story of food, architecture and culture — will showcase Madras/Chennai in varied hues and shades," shared V Geetha, its editorial director.

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