In 2019, Hiramma Nagesh, a 47-year-old city-based homemaker, watched her first K-drama ‘Playful Kiss’ starring the South Korean actors, Kim Hyun-Joong and Jung So-Min, and was captivated by the intriguing storyline, the lively colourful aesthetics and overall charm of the Korean actors. By January 2022, she had watched over ten dramas.

“Korean dramas make me laugh and also bring me to tears at some moments. There’s a perfect mix of emotions in their stories,” she says, adding that she has binge watched ‘Boys Over Flowers’ over five to ten times on YouTube and is a huge fan of the popular actor Lee Min-Ho, admired by thousands of Gen Z K-drama fans in India.