Gen Z is stepping up as a new wave of tech-savvy investors, ready to dive into the stock market world. According to the study, "Investment preferences among youth in India" (2023), savings accounts and stocks emerged as the top preferences among Gen Z and millennials. While SIPs (mutual funds) and gold continue to maintain their traditional stronghold, crypto slumped, with only 18 percent of young investors favoring it. Also, PPF and National Pension Schemes remained the least lucrative investment options for the particular age group. Experts opine that young working professionals are drawn to investing for a bunch of reasons: the rise of finance content creators on social media, and other online platforms like YouTube making financial information super accessible.

Plus, with the advent of investing apps tailored for this generation, you can start investing with just a few bucks. The buzz around cryptocurrency and the fear of missing out (FOMO) on making big money are also big motivators. Despite their digital savviness, many Gen Z individuals have yet to begin investing. Why? The main obstacles are limited income, everyday expenses and insufficient financial literacy.