The report also said that attending one of Swift’s 15 UK tour dates is expected to be more than 12 times the average cost of a UK night out, projected to be 67 pounds, and even higher than the cost of a bachelor or bachelorette party 779 pounds.

Apart from the tickets, fans also spend on accommodation, travel and clothing for the big night. Almost a fifth buy new outfits, especially for the concert, Barclay’s said. More money is expected to be spent on official merchandise at the four tour stops: London, Liverpool, Edinburgh and Cardiff and pre-gig meals will also boost restaurant sales near the venues. Almost 1.2 million fans are projected to attend across the 15 dates. A behavioural scientist at Barclay’s likened Swift’s impact to the fan crazes associated with Elvis Presley and The Beatles.

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