"It's a really big swing," said one source familiar with the release plan. "It's going to put a lot of pressure on Netflix and Apple to follow suit on their big films and how they release them."

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As per Variety, Amazon has sky-high hopes for 'Air', which stars Matt Damon as Vaccaro, Affleck as Nike founder Phil Knight and Viola Davis as Jordan's mother, Deloris. Jason Bateman, Chris Messina, Marlon Wayans and Chris Tucker round out the cast.

To help generate buzz for the film, Amazon plunked down more than $7 million for a 'Super Bowl' ad for 'Air'. It joins a list of Hollywood films that will get spots during the game, such as Warners' 'The Flash' and Universal's 'Fast X'.

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