When asked if he believes that major stars should be more responsible before doing these kinds of advertisements, Mukesh responded in Hindi, “If you ask me, I’d say, inko pakad ke maarna chaahiye (catch them and beat them up). I have told this to them. I have even scolded Akshay Kumar. He is such a health-conscious man otherwise, and he says ‘aadaab’, Ajay Devgn says ‘aadaab’, and now Shah Rukh Khan is doing the same. Crores of rupees are spent on making these ads. And what are you teaching the people? (They say) we are not selling pan-masala, they say its supari (beetle nut). But they know what they are doing.”

He continued, “When you do a Kingfisher ad, it means you are selling Kingfisher beer. Everybody knows it, it is called deceptive ad. Why do they do these ads? Do they not have money? I have told them this, don’t do these things, you have a lot of money. Some actors have retrieved it, Akshay is one of them. If I am not wrong, Amitabh Bachchan has also moved away from it. But, till this date, crores of rupees are spent on making these ads… people are spraying colour on each other, (and saying) Kesariya jabaan (saffron tongue)? You are teaching people to consume guthka!”

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About Shah Rukh Khan

Bollywood superstar Shah Rukh Khan became the first Indian personality to be honoured with a lifetime achievement award, the so-called Pardo alla Carriera, or Career Leopard at the 77th edition of the Locarno Film Festival. Decked up in a sleek black blazer and matching trousers, Shah Rukh's dapper look for the festival served as a visual treat. 

Like always, King Khan left the audience in awe with his everlasting charm. Several visuals from the festival surfaced online in which SRK can be seen making the crowd go wild with his presence. The main highlight was surely his speech, which drew constant cheers and other ecstatic reactions.