Known for bringing a diverse edge to his roles, Shahid is seen unleashing his raw, physical energy in the new campaign for the brand Reebok as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. With this, the actor inspires the fit generation to truly reconnect with the inner "humanness". Shahid, who is also the ambassador of the brand, highlights the importance of building relationships beyond the fitness arena.

"We came up with this campaign to showcase the raw rugged energy of going out there and pushing your boundaries. That is why we chose to do exercises which are high intensity. That's why I connect with that, when I'm in the best shape of my life it's when I do things like in the campaign, which is the hard stuff. That's what we wanted to showcase because that's what we feel fitness at its peak is about," he said.

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The 37-year-old, who has his hands full with various Bollywood projects like Batti Gul Meter Chalu and the remake of Arjun Reddy, do take out time to step back, relax and enjoy the basics of life.

"Of course those opportunities are limited. It's possible to feel normal on a day to day level its possible to connect with simple things. If you crave to be normal and simple and live a real life and your cravings aren't about achieving the highest high, you'll find that. It usually happens through family, loved ones and friends. It can happen in a time of solitude as well," he added.

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